Communicative Games In Teaching Speaking Education Essay Free Essays

English instruction has drawn much public attending as English has become one of the most effectual international linguistic communications. In such inclination of society for developing hearing and talking accomplishments instead than reading and composing accomplishments, surveies on how to better scholars ‘ speech production accomplishments have been carried out, but there are still many facets left undiscovered. In some non-English speech production states like Viet Nam, many high school pupils frequently find it hard to talk English and experience world-weary and nervous in talking lessons. We will write a custom essay sample on Communicative Games In Teaching Speaking Education Essay or any similar topic only for you Order Now The grounds are because they spend much clip on the topics that they will impact their consequences of university entryway test than the others, because English trials in high schools and in entryway tests are in composing and reading signifiers but non in talking signifier, and because the figure of periods of topics of natural scientific discipline is more than topics of societal scientific discipline or frailty versa. Therefore assorted methods have been used to accomplish the effectivity in learning English speech production, and one of them is utilizing communicative games. It is said that communicative games is one of the most effectual methods to better learning English speech production in high schools due to their positive effects. In add-on, the survey into using communicative games in learning English speech production in high schools is helpful to my procedure of learning pattern in high schools. For the above grounds, the research subject â€Å" Application of communicative games in learning speech production in English 10 † is hoped to lend to the effectivity in learning English speech production. 2. Purposes and aims The survey is to show the effectivity in application of communicative games in learning speech production in English 10. The research has some undermentioned purposes: – To happen out jobs that pupils encounter in speech production categories. To analyze the effectivity of communicative games in speech production categories. To propose some pedagogical deductions to accomplish the effectivity in learning speech production. 3. Scope of the survey The research is examined in 10th grade pupils of three categories at Quoc Hoc high school. For the clip bound and the length bound, the survey trades with four units which are unit 12, 13, 14 and 15 in English 10. 4. Research inquiries – What are the troubles that pupils encounter in speech production categories? – How effectual are communicative games in speech production categories? 5. Methods of the survey The survey is a qualitative and quantitative research. The collected informations by making a study on 10th grade pupils of three categories at Quoc Hoc high school will be quantitatively analyzed. A qualitative analysis on informations collected on pupils will be carried out to demo the effectivity of application of communicative games in learning English speech production. 6. Design of the survey The thesis is organized into five chief parts as follows: Chapter 1: Introduction presents the grounds for taking the subject, the purposes and aims of the survey, the range of the survey and the organisation of the survey. Chapter 2: Literature Review and Theoretical Background includes two parts. The first portion reviews old related surveies. The 2nd 1 is to show an overview of English 10 text edition, state of affairs of learning and larning English speech production in high schools, scholars ‘ communicative competency, communicative activities and communicative games. Chapter 3: Methods and Procedures shows the research design and research methods, the description of the process of informations aggregation and information analysis, the description of participants and instruments in the research. Chapter 4: Findingss and Discussion is to show the findings of the probe and analysis and to discourse the consequences of the study. Chapter 5: Decision and Implications summarizes the survey, shows deductions and restrictions of the survey and suggests for farther research. Table OF CONTENTS Chapter 1: Introduction 1.1 Rationale 1.2 Purposes and Aims 1.3 Scope of the Study 1.4 Research Questions 1.5 Organization of the Study Chapter 2: Literature Review and Theoretical Background 2.1 Previous research plants 2.2 Theoretical Background 2.2.1 Overview of English 10 Textbook 2.2.2 Communicative Language Teaching 2.2.3 Communicative Competence 2.2.4 Communicative Activities 2.2.5 Communicative Games 2.2.5.1 Definition of Communicative Games 2.2.5.2 Functions of Communicative Games in Teaching English Chapter 3: Methods and Procedures 3.1 Research Design and Methodology 3.. Study Procedures Chapter 4: Findingss and Discussion 4.1 Troubles of Students in Speaking Classs 4.2 Effectiveness of Communicative Games in Speaking Classs 4.3 Discussion 4.4 Drumhead Chapter 5: Decision and Deductions 5.1 Decision 5.2 Deductions 5.2.1 Design Principles of Communicative Games 5.2.2 Principles of Application of Communicative Games in Teaching Talking 5.2.3 Some Suggested Communicative Games in Teaching Talking 5.2.3.1 Some Communicative Games for Unit 12 5.2.3.2 Some Communicative Games for Unit 13 5.2.3.3 Some Communicative Games for Unit 14 5.2.3.4 Some Communicative Games for Unit 15 5.3 Restriction 5.4 Suggestions for Further Research EXPECTED OUTCOMES The consequences of this survey are expected as follows: First, games are activities that make people experience relaxed and aroused and utilizing communicative games in learning English speech production draws attending of non lone instructors but besides scholars. Second, instructors can cognize more about the effectivity of communicative games in learning speech production, and cognize how to take or plan communicative games suited for scholars and learning points. Third, learning English speech production is more exciting and effectual because communicative games motivate scholars and assist them comprehend learning points in a natural manner. Plan OF THE PROJECT Occupation Detailss of occupation Time 1 Choosing a subject and planing the program of the undertaking – Determination job countries that require probe – Choosing a suited subject – Consulting relevant surveies and paperss – Planing the program of the undertaking By 24th December 2 Roll uping informations and analysing the information – Design questionnaires – Making study on 10th grade pupils by utilizing questionnaires – Analyzing the information By the terminal of February 3 Writing the thesis – Writing the first bill of exchange – Completing the thesis and composing the concluding bill of exchange By the terminal of March i? ¶ I thirstily underscore my committedness to carry throughing this research paper as scheduled under the direction of my supervisor. i? ¶ The first bill of exchange needs more work ; nevertheless, I agree to assist the pupil on status that the pupil can transport out the undertakings as planned. SUPERVISOR STUDENT Vo Tha »Ã¢â‚¬ ¹ Thanh Dia »Ã¢â‚¬ ¡p Nguya »Ã¢â‚¬ ¦n Thia »Ã¢â‚¬ ¡n Ma »? How to cite Communicative Games In Teaching Speaking Education Essay, Essay examples

Organisational Decision Making Free Samples †MyAssignmenthelp.com

Question: Discuss about the Organisational Decision Making. Answer: Introduction In order to succeed in today's competitive era, it has become necessary for the managers to ensure that the organisation has a sound decision-making process. The decisions taken by the organisations may relate to the development of products and services, incentives to hire and retain talented employees, marketing strategies for attracting customers, or strategies to ensure growth and success in the market (Shapira, 2002). However, for all the decisions that are to be taken by the managers, it is essential that it is an informed decision, that is, there is a sufficient availability of the information, on the basis of which the decision is taken (Nestor-Harper, 2017). There are various tools and techniques available which allows the managers to compare different alternatives and find the one which has the best outcome. These tools and techniques may include sensitivity analysis, break-even analysis in case of development of new products, scenario analysis, or the application of simulation techniques. In this respect, the following discussion attempts to define the concept of decision-making in an organisation. It is aimed at explaining the link between various capital budgeting techniques, the analytical tools and the way in which they contribute to the overall corporate decision-making. Capital Budgeting and Organisational Decision Making The main assumption in the decision-making process of an organisation is the presence of quality information. Majority of the decisions taken in an organisation are likely to affect long-term sustainability of the organisation, especially the decisions concerning huge investments (Kono and Barnes, 2010). For taking the investment decisions, it is essential that different financial alternatives are thoroughly analysed using different techniques. The financial tools ensure that the decision maker is aware of the decision-making process and has appropriate information which forms the framework for analysing different alternatives. It is not necessary that the decision-making process followed in is same for all the organisations; however, in general, it refers to a step by step process of choosing the best alternative after gathering relevant information and analysing the available options for addressing a problem (Nutt and Wilson,2010; Ingram, 2017). In the context of investment decisions, the main tool and technique used for gathering information and analysing multiple options are the capital budgeting techniques. It is a step by step process which is used to determine the rate of return that the project or the alternative is likely to earn if the investment is made (Dayananda, 2002). These techniques are helpful for the managers to determine which projects are more profitable and the duration within which value of the initial investment would be realised. Capital budgeting technique is considered as a useful tool in the decision-making process as it creates measurability and accountability. This is due to the reason that any investment decision taken without considering the return and risks associated with the project may serve as a reason for the downfall of an organisation. It is one of the techniques that is effective in measuring the efficiency of investment decisions and allow the managers to invest companys money in the profitable alternatives (Baker and English, 2011). With the help of capital budgeting techniques, managers are likely to have an in-depth knowledge about the companys prospective alternatives. It can help the managers in developing long-term strategic plans for the company and seeking out the new profitable investment options. It even enables the managers to forecast future estimated cash flows of the company in case of different investment projects, which is regarded as the main source for creating value for the company in long run. Unlike other decisions of the business which usually includes a single aspect, capital budgeting techniques help the decision maker to take decisions related to companys finance and its investment (Peterson and Fabozzi, 2004). The combination of sound finance and investment decisions can help the company not only in making profits but would also assist in attaining a competitive edge over its competitors in the market. Sensitivity Analysis The sensitivity analysis, also known as what-if analysis is a technique widely used by the managers to gather relevant information for taking decisions. This technique is mostly used for an in-depth study of the alternatives that are present for taking investment decisions. Under this technique, with the assumptions being constant, two variables are studied, namely dependent variable and independent variable. The independent variable is used to determine the way in which the dependent variable will react, that is, the changes in the independent variable is measured on the dependent variable, under a set of given assumptions. With the help of this technique, future outcomes of the decision can be predicted through dependent and independent variable. This technique is useful where the managers are of opinion that there is a possibility that the assumptions made can turn out to be unreliable. The manager is given an opportunity to make changes in the assumptions and other estimates, and determine the effect that it may have on the finances of the project that is to be undertaken. It actually serves as a basis for preparing the managers for contingencies that may arise during the course of a project and the possible losses that it may cause due to such contingencies. In respect of the techniques used for capital budgeting, it serves as a tool for calculating the extent of change in assumptions on the benefits of the project. This signifies that this tool helps in measuring the impact on the net benefits of the project in the quantitative terms (Koening, 2017). The impact of changes in assumptions and estimates, especially in the form of cost, risk and return is calculated on the internal rate of return and the net present value of the projects. This analysis helps in finding out the extent to which the net present value of the project is sensitive to the variables that are used for calculation purpose. Moreover, this would also help the decision makers in identifying the reasons for the failure of project. Adoption of this analytical tool can serve a twin purpose in the decision-making process of a company. The first purpose is that with the help of changing the assumptions and estimates in a project, the managers are likely to find out the trend of changes in the outcomes of the project. Secondly, it would help in determining the role that the input variables play in the economic worth of the project (Borgonovo, 2017). If the input variables are significant or key determinants of the project, the manager has to critically analyse other factors also while making the investment and finance decisions. Scenario Analysis The scenario analysis is an advanced form of sensitivity analysis as it allows the managers to make changes in multiple assumptions at the same time. The decision makers use this analytical tool for measuring the potential variability that exists in the outcomes of a project. Unlike the earlier analytical tool which only allows changes in a single variable, this method enables the managers to make changes in multiple estimates or assumptions. There can be multiple independent variables in the scenario analysis and the impact of all these variables is measured on the outcome of project (Munier, 2011). On the basis of multiple scenarios constructed by managers by altering the estimates, a range of net present value is determined within which the actual outcome of the project would lie. Apart from establishing a base scenario, two more scenarios are established to identify the worst and best net present values of the project, which are termed as worst case scenario and best case scenario respectively. The best and the worst case depict the upper and lower range of the possible outcomes and it is estimated that the actual outcome of the project would fall in this determined range. The best case scenario would have higher profits, low costs, extended product lifecycle, better salvage value of the assets and other favourable conditions (Damodaran, 2008). On the other hand, the worst case scenario would show opposite conditions in terms of sales, profits, costs, prices and salvage value of assets. The main aim of the scenario analysis is to identify the joint impact of multiple variables on the outcome of project. Break-Even Analysis Break-even analysis is an effective tool for taking decisions in investment projects which require the development of new products and services. With the help of this analytical tool, the managers can determine the break-even points, such as the quantity that is to be manufactured and the price at which it should be sold (Vance, 2002). This analysis helps in specifying the requirements that are necessary for the company to ensure that it does not go into losses with the investment decision. This tool focuses on identifying the level which is required to be attained by the company to ensure a no profit, no loss situation. It specifies the minimum quantity that is required so that the project does not incur any losses and where the costs incurred in the project is equivalent to the benefits generated by such investment. In addition to the break-even points, this tool is also effective for studying the nature of different costs that are associated with a project, namely- variable costs, fixed costs and total costs (Cafferky, 2010). However, for taking investment and finance decisions, the managers are required to toughly investigate the entire project and just not take decisions based on this tool. This is due to the reason that in certain situations it does not provide the necessary information such as the extent to which the results of the project are good or bad or the probability of the outcomes. Simulation Analysis The simulation techniques for analysing the alternatives are considered to be an appropriate technique for decision-making. Unlike other analytical tools discussed above, this technique has the capability of indicating probability of the occurrence of outcomes. With the application of computer software, the managers can make continuous changes in different variables and estimates and develop a probability distribution which can indicate the probability of occurrence of certain outcomes (Tam, Tong and Zhang, 2007). This technique enables the manager to determine the probability of the net present value of the projects with the probability of the project outcomes and the relationship that exists between them. In order to examine the outcomes that are risky in nature, this technique makes use of probability solutions and random numbers which are predetermined. For every input variable, simulators are run once the statistical distribution for each variable is estimated (Rosenthal and Pijnenburg, 2012). The purpose of running simulators is to identify the pattern in which the variables of the project affect its outcome. On the completion of this process, the decision makers have the overview of the estimated outcomes of the project and the probability with which this outcome would be achieved. It helps in developing different scenarios of risk-return trade-off, unlike the other analytical tools which provide single point estimates of risk-return trade-offs. Conclusion Every organisation has its own decision-making process and it is necessary for the decision makers to understand this process. The quality of the decisions helps in directing the organisation towards long-term success; for which it is necessary that the managers have the required information for making an informed decision. It is the responsibility of the decision maker to use different analytical tools so that all the alternatives are properly analysed, keeping in consideration the positive and negative aspects of each alternative. It is concluded that investment and finance decisions are one of the critical decisions which have a direct impact on sustainability of the business. The capital budgeting techniques allow the managers to analyse the risk associated with each project and the rate of return that it earns. Even for making the decision for the best investment, the managers can make use of the analytical tools, such as scenario analysis, break-even analysis, sensitivity analysis and simulation techniques. The sensitivity analysis allows the managers to make changes in the input variable and determine its impact on the project outcome. Similarly, the scenario analysis allows the decision makers to establish a range of best and worst case scenarios within which the actual outcome of the project would lie. This outcome is measured by making changes in multiple assumptions and input variables. The break-even analysis helps the managers in identifying the optimum quantity that is required for avoiding losses in case of new projects. However, the simulation techniques have an edge over other tools as it also depicts the probability of occurrences of the outcomes. References Baker, H. K. and English, P. 2011. Capital Budgeting Valuation: Financial Analysis for Today's Investment Projects. New Jersey: John Wiley Sons. Borgonovo, E. 2017. Sensitivity Analysis: An Introduction for the Management Scientist. Berlin: Springer. Cafferky, M. 2010. Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis. New York: Business Expert Press. Damodaran, A. 2008. Strategic Risk Taking: A Framework for Risk Management. New Jersey: Pearson Prentice Hall. Dayananda, D. 2002. Capital Budgeting: Financial Appraisal of Investment Projects. Cambridge: Cambridge University Press. Ingram, D. 2017. What Are the Steps in the Decision-Making Process of a Manager? [Online]. Available at: https://smallbusiness.chron.com/steps-decisionmaking-process-manager-10601.html [Accessed on: 18 September 2017]. Koening, E. 2017. Sensitivity Analysis for Capital Budgeting. [Online]. Available at: https://smallbusiness.chron.com/sensitivity-analysis-capital-budgeting-10153.html [Accessed on: 18 September 2017]. Kono, P.M. and Barnes, B. 2010. The role of finance in the strategic-planning and decision-making process.Graziadio Business Report 13(1), pp. 1-5. Munier, N. 2011. A Strategy for Using Multicriteria Analysis in Decision-Making: A Guide for Simple and Complex Environmental Projects. Berlin: Springer. Nestor-Harper, M. 2017. Decision Making Processes in Organizations. [Online]. Available at: https://smallbusiness.chron.com/decision-making-processes-organizations-26291.html [Accessed on: 18 September 2017]. Nutt, P.C. and Wilson, D.C. 2010. Handbook of Decision Making. New Jersey: John Wiley Sons. Peterson, P.P. and Fabozzi, F.J. 2004. Capital Budgeting: Theory and Practice. New Jersey: John Wiley Sons. Rosenthal, U. and Pijnenburg, B. 2012. Crisis Management and Decision Making: Simulation Oriented Scenarios. Berlin: Springer Science Business Media. Shapira, Z. 2002. Organizational Decision Making. Cambridge: Cambridge University Press. Tam, C.M., Tong, T.K.L. and Zhang, H. 2007. Decision Making and Operations Research Techniques for Construction Management. Kowloon: City University of HK Press. Vance, D.E. 2002. Financial Analysis and Decision Making. New York: McGraw Hill Professional.

Harrison Bergeron Analyisis Essay Example

Harrison Bergeron Analyisis Paper Jasmine Wesson Equality is something people want to achieve but seems too difficult. Equality seems difficult because its such a complex and high goal for everyone to reach. In Harrison Burgeon a fictional short story by Kurt Evensong, total equality has been achieved. The small home of George and Hazel Burgeon, equality had been reached in 2081 but doesnt seem quite right. Throughout Kurt Evensongs short story, and the teaching of total equality he demonstrates how too much of a good thing could go terribly wrong. In Harrison Burgeon total equality Is clearly demonstrated throughout the entire short story but it isnt truly equal. The Handicapper General (Para. 1) helped achieve equality. The equality wasnt true equality though, if someone was smarter than the average person they were required by law to wear a metal radio in their ear that way If you started thinking about something above average they would send a sound to cut off your talking. (Para. ) Everyone was also required to wear a bag full of lead balls around their neck but not everyone carries the same weight as other people. The dancers on television had to wear masks so no one would know how pretty or ugly you were and the prettier you were the more ugly of a mask you were required to wear. The television announcers also had to change the way their voices sounded so their voices wouldnt be attractive. (Para. 39-40) Even though It may seem as if there Is equality in the town there isnt. We will write a custom essay sample on Harrison Bergeron Analyisis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Harrison Bergeron Analyisis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Harrison Bergeron Analyisis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hazel, Georges wife doesnt have to wear a metal handicap In her ear, the ballerina had to wear weights that were worn by 200 pound men, and the Handicap General Is higher than anyone else, which makes the equality Not even truly exist. In Harrison Burgeon the handicap general represents the fairness of society and demonstrates how the view of total fairness is in control by only one person and everyone counts on them regardless of what they themselves think about something. (election. Due/faculty/ Suddenly/sample_essays. Tm) Throughout the start of the short story the message of strength and weakness shines through. When everyone Is equal there Is strength because no one Is In constant compound with anyone else. (Para. 1) Among that strength there is also weakness because not everyone is full equal, not everyone aeries the same weight, wears a metal radio in their ear, and not everyone can become a handicap general. There is also weakness shown when Harrison- George and Hazels son, t akes off all his handicaps and the pretty ballerina dancer takes off her mask. The weakness Is shown because they then become UN-equal and Harrison who represents the Individuality of the world, destroys the societies total equally The year was 2081 and everyone was finally equal When Harrison and the dancer become unequal on national television then the weakness comes through more than the strength of the city does. When strength and weakness is shown throughout the fictional short story there is also the presence of knowledge and ignorance. The knowledge In the story comes when the society found a solution to the total equality problem and everyone was equal to one another. There Is also Ignorance there due having the same weight as Harrison or one another, not everyone wearing metal radios in their ears, etc.. The real ignorance in the story is within the dangers of governmental controls. If the government could easily control how we look, what we see, what we hear then the government is ignorant to think that that is the solution to total equality because then there is no knowledge about equality its Just more rules and governmental control. If there is more ignorance than knowledge then the utopia becomes nothing but a living hell. (redwoods. Due/instruct/Johnston/English B) Even though everyone searches for total equality, it could lead to nothing more but no true equality and even more governmental control; causing everything to crumble before it could really even begin. Works Cited: elation. Due/faculty/suddenly/sample_essays. HTML redwoods. Due/instruct/Johnston/English B Harrison Burgeon by Kurt Evensong

Discuss the view that understandings of politics are always based on conceptions of human nature.

Discuss the view that understandings of politics are always based on conceptions of human nature. Understandings of politics have been greatly affected by different conceptions and models of human nature. Examples can be found in political ideologies such as socialism, liberalism and anarchism. Therefore human nature as a debate for discussion is very important.In this essay I will discuss what conceptions of human nature there are and how significant they are in relation to our understandings of politics. I will focus mainly on political ideologies and their different ideas of human nature and behaviour. This is because almost all political doctrines and beliefs are based upon some kind of theory of human naturePolitics in simplistic terms is the relationship between the individual and society because it involves the interaction of human beings among each other. Human nature is what is innate, inborn and natural in human life as opposed to social experience and environment. This is where some divisions occur in conceptions of human nature.Herbert Spencer (27 April 1820 - 8 Decem ber 1903) ...The question arises whether or not human nature is shaped only by biology or society as well (i.e. external forces). There are those who believe that humans can behave in ways that deny or contradict their 'true natures' and those who don't. It is important to note that models of human nature are normative, i.e. assumptions that cannot be scientifically proven such as what is 'human essence.'An important debate about human nature is what makes human 'natural'. Is it given or fixed by birth (biologically and genetically determined) or is it influenced and structured by social experience (i.e. experience of the world and growing up within a social environment). This put simply, is an argument between nature and nurture.Those who advocate the nature argument claim all aspects of human nature can be explained by biology. Charles Darwin, the founder of the theory of evolution, wrote...

Operation Management Essay Example | Topics and Well Written Essays - 2750 words

Operation Management - Essay Example Operations management must be strategized to enable competitiveness. Such can be achieved if the entrepreneurs proficiently practice financial management, customer care satisfaction, operation risk management, innovation and creativity in business management, as well as regular monitoring or evaluation of performance using standard index of measure. Other than protecting capital and investments from foreign exchange losses, it is also essential to undertake strengthening activities to improve organizational performance and to critically understand the market trend using behavior-analysis for them to nurture change adaptability especially when foreign exchange rate in the market is reel to fluctuate. Slack et. al. pointed that performance is improved if an organization is adherent to total quality control to do what is right to maintain an effective and quality operation that is cost-efficient; do functions and roles efficiently to effectively deliver services; perform jobs timely to nurture reliance in the delivery of goods and services; and to practice flexibility in the production of goods or delivery of services based on supply and demand situation in the market. 2.2 Operations performance for efficiency and competitive advantage Learn from experiences. Tardiness doesn’t favor business. Business must be dealt with efficiency thus, it is important for the organization to maintain effective operational technology to spare procedural dysfunction or breakdown; strengthen time utilitization as against absenteeism; and optimization of quality standards of job performance to develop a culture of efficiency in the workplaces. In so doing, entrepreneurs should produce goods with quality standards in accordance to policies and scale or context of economies. The organization must also prefer highly-skilled and well-trained human resources who are willing to out-perform other competitors in the market. As such, other than their inherent capacities, workers should be measured with their actual output as against goals and of key results as against the period of time allotted for the perfection of production or delivery of service. This is very significant in supply chain management of the retail industry. 2.3 Suppl y chain management in retailing Supply chain management (SCM) refers to the mechanism adopted by retailers in the performance of their business operation which specifically deal with the transport of goods and services from its production or site to its consumers (Kavcic, 2006). Retailing is the significant last step in this system where entrepreneurs match goods with consumers needs within the context of supply and demand relocations. SCM enhances organization’s performance to enable the integration and interaction of internal and external relations between suppliers, retailers, customers, or buyers.

Conferences and conventions Essay Example | Topics and Well Written Essays - 2250 words

Conferences and conventions - Essay Example Recently conferences and conventions have started extended facilities to delegate families and there is not a single economy which would say that it did not get benefited by conferences. "THE economic contribution of conferences to the Welsh economy is underscored in the financial results of the Cardiff Conference Bureau. This council initiative has won business for the city worth 1.7m during 2006" http://icwales.icnetwork.co.uk/0300business/0100news/tm_headline=conference-business-boosts-cardiff-by--pound-1-7m&method=full&objectid=18363801&siteid=50082-name_page.html Another face of conferences is the advantage being gained by tourism industry. By placing conferences in far away venues of cultural, naturalistic and historical backdrops, many countries and business have given enormous facelift to the tourism industry. This has given way to business tourism, considered today as a major branch of tourism. Britain is an important country that has been benefited by business tourism, mainly because it is reachable from all directions and has well developed, affordable venues. are rumoured to be affordable. One of the UK advertisements says: "Vibrant, dynamic cities, elegant spa towns combining tradition with state-of-the-art facilities and cosmopolitan seaside resorts... Britain has it all" http://www.visitbritain.com/VB3-nb-NO/businesstourism/conferencesconventions/conferences_conventions.aspx Indian cities with luxurious five star hotels and much cheaper economy have provided some more major business tourism destinations, where many international conferences and conventions are held today. The wildlife sanctuaries, historical monuments, natural wonders, religious temples have all... Conferences and conventions have created a global industry of their own. The origins of the conference industry are quite recent and it has been connected with business tourism and leisure tourism throughout. New trend of winning through partnerships has started in the business world. Business touring workshops are setting the trend. There are many direct expenditure benefits of conferences to the local area. In United Kingdom, conferences, meetings, conventions have created tourism benefit. Many conference venues and their neighbouring towns and cities usually become tourist centres for the convention representatives. According to a study conducted by UK National Tourist Board, with detailed figures of conference spending in the year 2001, total cost direct expenditure of one conference was  £1,092,960/-. Conferences and conventions also bring benefits to human resources, and employees. â€Å"Conferences are about communication†¦.An industry has developed to facilitate the satisfaction of the objectives of face to face communication: the conference industry. Suppliers to the industry are as diverse as their clients: Conference centres, hotels, specialist intermediaries, convention bureaux, caterers, production companies, and many others – all cooperate to create the right atmosphere and infrastructure, conducive to communication†

Internal And Task Environment Analysis

Internal And Task Environment Analysis The purpose of this paper is to discuss environmental factors affecting upon McDonalds management functions. And current strategy the company currently using to tackle this environmental impact. This will be achieved by exploring how McDonalds tackle with all of the external and internal environmental factors. There are mainly three factors that were selected to outline the achievement of McDonalds corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between world populations. Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world. There are many different values to the dollar around the world, many issues that have occurred in many of those regions/websites, and about 120 countries served by McDonalds that Rely on the functions of management to succeed. Finally, short and long term strategic and tactical recommendations were outlined in order to enhance McDonalds competitive position within the global fast-food industry. These recommendations are both realistic and well supported, based upon the evaluation of their current strategy and activities. 1.0 Introduction McDonalds fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonalds restaurants serving in 117 countries. More than 75% of McDonalds restaurants worldwide are owned and operated by independent owners. McDonalds has several ethical and social responsibility policies in place throughout their solely owned and franchised companies. These policies include placing the customer experience at the core of what they do, committing to their employees by nurturing their talent and rewarding their achievements, maintaining high standards regarding the conduct for business, and giving back to the communities in which they are established. All of these values are infiltrated through all levels of the company, which keeps McDonalds thriving as a successful fast food chain restaurant. Moreover, as visited McDonalds stores all over the country, it became clear to me that the drive-through business was successful priority one. Risk management is imperative to McDonalds. They have a risk assessment tool that they use to determine the country risk: which pertains to the specific country/region they are located in; industry risk: pertains to supplies produce; and facility risk: which is a combination of both country and risk groundwork. These factors are all part of the risk assessment tool that is used in each of their companies to help them with risk management. Security features in McDonalds includes their security camera systems within the facilities to continuously monitor all activity in and around the restaurants to ensure the safety for the workers as well as customers. Thus, McDonalds use these security cameras also in regards to workers compensation claims or liability lawsuit claims from consumers. McDonalds also monitors their computer software systems with an ACS system that monitors the technological factors of their business. 2.0 Internal and Task Environment Analysis 2.1 McDonalds Mission The mission statement of McDonalds fast food restaurants around the world is not much different from any restaurant chain McDonalds brand mission is to be our customers favorite place and way to eat. McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality policy QCSV that is a quality, cleanliness, service and value, so that we make every customer in every restaurant smile. Moreover, have provided its customers with the opportunity to dine and mingle with family and friends too. That broad and common mission statement is more clearly defined by the McDonalds good Values for money food to its customers and to make its product offering available to a wide customer base. Currently McDonalds is implementing a global strategy that it calls Play to Win, which is designed to create a consistently excellent customer experience in McDonalds restaurants. The five key facets of that McDonalds experience are people, products, place, price, and promotion (4P). Importantly, to ensure that each customer receives prompt, professional, friendly and courteous service. Additionally, to maintain a clean, comfortable and well maintained premises for its guests and staff. The price provided at fair, nutritional using only quality ingredients well prepared meals as well. Which reflects the experience those customers can expect when walking into a McDonalds fast food restaurant no matter where it is located. Eventually, ensure that guests and staff are treated with the respect and dignity they deserve and thanks each guest for the opportunity to serve them. By maintaining these objectives, aims to be assured of a fair profit that will allow it to contribute to the community it serve. 2.2 McDonalds Objectives A marketing plan must be created to meet clear objectives. Objectives guide marketing actions and are used to measure how well a plan is working. These can be related to market share, sales, and goals, reaching the target audience and creating awareness in the marketplace. The objectives communicate what marketers want to achieve. Long-term objectives are broken down into shorter-term measurable targets, which McDonalds uses as milestones along the way. Results can be analyzed regularly to see whether objectives are being met. This type of feedback allows the company to change plans. It gives flexibility. Once marketing objectives are set the next stage is to define how they will be achieved. The marketing strategy is the statement of how objectives will be delivered. It explains what marketing actions and resources will be used and how they will work together. However, wish to provide tasty foods and drink we sell meets the highest standards of quality, freshness, seasonality, combines both modern-creative and traditional southern styles of cooking for their customers. Making Money is the main objective of any business and without it the company would go bust. To consistently provide customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in its work. To have every customer who comes through its doors leave impressed by McDonalds and excited to come back again. Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of operation. Moreover, can provide all who work with them a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment so simple to able make their customers happy. They also need and have trained staff who are supposed to put a smile on the customers faces and who deal with the business side of the company e.g. profits etc. Additionally to provide a consistent and steady source of revenue and income for its shareholders and all related stakeholders. Besides, also to be a responsible corporate citizen and to be an exemplary corporate member in the countries in which it operates. 2.3 McDonalds Social Responsibility Being aware of and act on its responsibilities as a good corporate citizen. McDonalds firmly believes in giving back to the communities in. We love to provide support and encouragement to the people who need it the most. All our restaurants approach to charities and sponsorships. We believe these help inspire the people of Pakistan, especially the underprivileged ones, to live a better life. We are dedicated to delivering great experiences through our ongoing community support programs. Undertake meaningful involvement of McDonalds restaurants in selected charitable activities in its community and region. As supported a school activity recently for Compass-a school for the under privileged children also extended support by providing free food for students at the carnival arranged by the school. All McDonalds products shall be of the highest quality and value, be healthy, nutritious and provided with outstanding personal services at the lowest possible prices consistent with a fair return on investment for shareholders, job enhancement/security for employees and a level of community involvement by everyone connected with its business. Therefore, all products and services shall be delivered consistently and measured one satisfied customer at a time, whether by company-owned or franchised operations, in superior, clean, convenient, fun and friendly neighborhood environments. Eventually, and make McDonalds the best place to eat and the best place to work. To make people realize that the worlds natural resources are fast diminishing and something must be done about it, McDonalds has created a public awareness program called McSaviors.McSaviors has certainly helped in bringing about a sense of awareness in adults that Pakistan faces a shortage of water and electricity and that good care must be taken of these precious resources. All school children are eligible to join McSaviors. They can become members by visiting any McDonalds Restaurant and filling out the registration form. It is also planned to seek the support of schools in further promoting the program. Question 2 Investigate the external environment factors in which this organization is operating. (E.g. using PESTLED tools to analyses the external environment.) 3.0 External Environment Analysis The PESTLE Analysis is a framework used to scan the organizations external environment factor. PESTLE stands for Political, Economical, Social, Technological, Legal and Environmental. 3.1. PESTEL Analysis and Environmental Impact Matrix (Macro Environment) A PESTLE analysis should feed into a SWOT analysis as it helps to determine the threats and opportunities represented by macro-environment forces that the organization usually cannot control. Hence, below table provides an analysis of the external international marketing environment as well as the threats and opportunities of each factor of the fast-food industry. 3.1.1 Political Alarmed by links between poor diet and disease, as well as striking increases in obesity, policymakers, the public, and health professionals have challenged food industry practices. Although many forces contribute to obesity and poor diet, food industry behaviors such as marketing unhealthy foods to children, promoting large portions and between-meal snacks, and exploiting schools for commercial gain have raised calls for government regulation and paved the path for actions such as requiring calorie labeling in restaurants. The menu of McDonald in the pass do not label the nutritions of the food. Hence customers do not aware unhealthy food of fast food that provided by cDonald. Starting in 2006, the fast food behemoth promises to place nutrition information on the packaging of most menu items(R1). Recently, While millions of Americans working low-paying jobs, President Barack Obamas call for a $9 minimum hourly wage were successful in February 2013 (R2). This regulation makes McDonal d not happy because it would reduce revenue of the company and it is a threat to McDonald business. 3.1.2 Economical McDonalds, the worlds largest fast-food chain, reported a decline in an important global sales figure, the first such drop in almost a decade by November 2012(R3). It is an unexpected sharp drop in sales which some restaurants sales fell 2.2 percent in the United States and Europe and declined 2.4 percent in the Asia Pacific, Africa and Middle East regions (R3). However, Global Fast Food Restaurants global market research report provides the latest industry statistics and industry trends, major fast food retailers have responded by expanding the number of healthy options on their menus, the general trend toward health awareness has hurt demand for the typically greasy food provided by the these restaurants. However, the industry experienced steady and growing demand from emerging economies, which boosted the industrys overall performance. Over the five years to 2012, industry revenue will grow at an average annual rate of 2.2% to $499.5 billion(R4). Therefore,the industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market. Furthermore the unemployment rate of McDonald is decreasing over the five years to 2012 (R5) and the figure is shown in Appendix. Hence, McDonalds is going on a hiring blitz for thousands of jobs in Canada has been announced on 9th April 2013(R6). 3.1.3 Social In the last few decades the number of so-called civilization diseases has dramatically increased. Research has proved that the main cause for these diseases is the change in way of life, including rising stress in a fast paced world and a lack of attention to physical activity and good nutrition. Nutrition and bad dietary habits have the greatest influence on weight gain and obesity, which are serious public health problems because the increased risk of premature death and civilization diseases like heart diseases, high blood pressure and diabetes. The state of health in the European countries was examined, with special focus on Hungary, regarding public health indicators and nutrition habits (R7). The fast-food industry is a favour restaurant for nowadays peoples and has been criticised for providing unhealthy food to consumers and caused obesity in the country. 3.1.4 Technological McDonalds has adopted the use of technology in delivering its fast food to their consumers. The most recent McDonalds technology development has been installing WI-FI hotspots in most of their restaurants globally (R8). This model is made to introduce more young and tech-people into the restaurants creating some what of a starbucks feel, which by the way is free. Besides, Mcdonalds uses a 100% biodiesel technology (R8). Doing this has helped reduce carbon emissions with the truck making the deliveries. Moreover, McDonalds uses Nintendo DS system as a e-learning training tool for their new recruit staff in over 3,000 of their restaurants. These gaming systems train the recruits and grade them on their performance, in which they can compare with other colleagues and view their progress. There are many types of information systems used in McDonalds too such as Transaction Processing System (TPS), Decision support system (DSS), Management Information Systems (MIS), Made for you system, POS system Scale of Point system and Hyperactive Bob system(R9). Transaction system is important to answer routine questions, and it helps to conduct business such as payroll, employee record keeping or paying an employee. Decision support system is used to model data and make quality decision based on the data , making the right decision is usually based on the quality of the data and ones ability to analyze the data. Management information system is a system that provides information needed to manage organizations effectively. In Made for you system when a customer places an order , the sandwich item will immediately appears in the computer monitor in the kitchen and a tone sound to alert the kitchen staff . Point of scale system to ensure fast and accurate order , because this system is used to speed the business process, it can track massive amounts of data in seconds. The Hyperactive Bob system used computers and rooftop cameras to monitor traffic entering a restaurants parking lot and drive-thru. All these technologies used by McDonald are helping in daily business and ensure the business delivers smooth to customers. 3.1.5 Legal McDonalds has been involved in certain of lawsuits and other legal cases in their fast food business. Defamation in the McLibel case was an English lawsuit happened by McDonalds Corporation against environmental activists Helen Steel and David over a pamphlet critical of the company(R10). McDonald was won in the English court. McDonald has been sued a restaurant MacJoy in Phillipines for using a similar restaurant name with McDonald(R11). This is to keep the name of McDonald as their company trademark and copyright in the regulation. McDonald complies with the global operators regulation which are opening hours, taxation and employment in all business country such as real case happened between McDonald and Coalition of Immokalee workers in US (R11). Besides, all global countries are required to meet national food standards such as the requirements set out by the Malaysia Ministry of Health, McDonald food must Halal in Malaysia(R12). Advertisement of McDonald must honour and cannot mislead the consumers (R11). Furthermore, health and safety law is important to ensure workers are working in the safe working environment, McDonald restaurant (R11). 3.1.6 Environmental Environmental activists are promoting go green as well as it is encouraged by most countries governments so McDonald has been introduced go green program such as REDUCE, RE-USE, RECYCLE, DISPOSE. Its better to recycle trash than to throw it away, better to re-use a bottle or bag directly than to recycle it, and best of all to reduce garbage by not generating it in the first place. McDonalds has been whittling away at the thickness of its polystyrene burger containers, straws, and cold drink lids, reducing them on average by 12 percents (R13). McDonald is welcome in every step toward environmental responsibility such as above organized program. 4.0 McDonalds Internal and External Analysis The following framework identifies McDonalds review of the Corrective Action System. For SWOT steps and flow. STRENGHS 1.Ranks very high on the Forture Magazines food service companies that are most admired list. 2.One of the best brand recognition in the world,the golden arches and Ronald McDonald. 3.Global operations all over the world. 4.Cultural diversity in the foods that are provided based on location of the restaurant. 5.Excellent locations in theme parks,airports,Wal-Mart store,and along most well traveled roads. 6.Efficient operating guidelines in the assembly line fashion. 7.Food safety guidelines are strictly adhered to. WEAKNESSES 1.Failing pizza test market thus limiting their ability to complete with fast food pizza providers. 2.Training costs are elevated due to high 3.Very minimal concentration on providing organic foods. 4.Large fluctuations in their net and operating profits making impacts on the investors. 5.Not much variation in seasonal products that are affered. 6.Quality concerns due to franchised operations. 7.Focus on burgers and grease fried foods and not on healthier option for their customers. OPPORTUNITIES 1.Opening more joint ventures with several different retailers. 2.Being more responsive to the social changes to healthier options. 3.advertising the capabilities of Wifi internet services in the branches. 4.Expanding on the advertising in regards to being more socially responsible in the environment. 5.Expansions of business into newly developed parts of the world. 6.Open product up to allergen free options such as peanut free and gluten free foods. 7.Continue to venture into more enticing beverage choices. THREATS 1.Their marketing strategies that entice people from small children all the way to adults and the criticism that they take beause of it. 2.Lawsuts for offering unhealthy foods that have alleged addictive additives. 3.Contamination risks that include the threat of e-coli containments. 4.The vast amount of eat in fast food restaurants that are open as competition. 5.Social changes to a more balanced meal in cluding fruits and vegetables in servings of five per day. 6.Focus on healthier dieting by consumers. 7.Down turn in economy affecting the ability to eat out as much. 4.1 Internal Analysis 4.1.1 Resources and Capabilities A firms resources and capabilities can be measured through identifying its tangible andintangible resources and capabilities within. Tangible and intangible resources aresignificant in implementing firms strategies. It ranges from financial, physical,technological and organizational; while intangible can be human, innovation andreputational assets. Incase of Macdonalds, is the worlds largest chain of hamburgersfast food restaurants, serving nearly 47 million customers daily.The restaurants arefound in 119 countries and territories around the world. McDonalds operates over 31,000restaurants worldwide, employing more than 1.5 million people. Looking at theincreasing popularity especially in South-Asian region it is predicted Macdonalds wouldexpand even further in new countries and unexplored territories. 4.2 External Analysis McDonalds has many opportunities in the external environment due to an increase in eating out, and growth of the hot drinks market. During the recession, McDonalds Informal Eating Out (IEO) market share increased to a record high of 11.5% and a quarter of surveyed teenagers said they purchase fast-food at least once a week (Mintel, 2011). They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in different regions, this gives them the ability to weather economic fluctuations which are localized by country. They can also operate effectively in an economic downturn due to the social need to seek out comfort foods. Health consciousness trends are a global threat, as McDonalds has been traditionally perceived as offering only fatty food. Recently, some healthier options have been introduced, i.e. salads and wraps, in efforts to shift their position in the consumer eye. However, the brand is still perceived as unhealthy and this poses a continual threat. McDonalds uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonalds serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonalds foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. 5.0 Recommendations Strategic and tactical recommendations for McDonalds. The following table outlines the strategic and tactical recommendations for the future success: Short term (6 months- 1 year) Long-term (1- 5 Years) Developing and expanding business in developing countries with the middle classes Promoting recycling and environmentally friendly program in the internal working environment Adapting the foods according to the cultural and regional taste as well as provide healthy food Encourage social responsibility program for health awareness Loyalty program such as provide discount in happy hour and give free items with loyalty sticker or card Expand business with other healthy food brand 5.1 Short Term Recommendations (6 months 1 year) Growing middle classes in developing country give an opportunity for expanding the business since many western markets are saturated. Besides, McDonald has been focused on the taste of the food according to regional and emerging economies offer multiple opportunities for product adaptation. For example, pastry options in Brazil and cheese products in India could increase sales. Further adaptation of meal size and price will cater for a larger market demographic as well as introduce healthy food in all franchises since health awareness is strictly important around the world. A loyalty program could be used to increase frequency of a customers purchasing. This could be introduced discounts in certain happy hours, or given free items with loyalty sticker or card when over a purchase limit to encourage more purchase. 5.2 Long Term Recommendations (1 5 years) Awareness of environment, environmentally-friendly and ethically-sourced packaging are activated by most global countries. This encourages McDonald provides this knowledge among the workers in a working environment to show difference McDonald culture compare to their competitors. Although McDonalds every year supports social responsibility in ophanant houses, old folks, blind houses in various charities to help weak peoples, further emphasis on charitable work could positively alter customers perception of the brand. Besides, promote health awareness to them with McDonalds products. Expanding the health-conscious fast-food market under the guise of a different brand would secure a larger market share and diversify their business, spreading the risk of failure. 6.0 Conclusion It is argued that effective marketing strategies and tactics cannot be developed withoutfirstly analysing the environment in which the company operates. A number of uncontrollable elements affect McDonalds international marketing strategy and tacticalimplementation. These groups of elements include the PESTLE (political, economic,social, technological, legal and environmental), structure of the market and competition being faced (Porters (1980) five forces analysis) as well as analysis of its stakeholders,customers and product adaptation within its internationalisation strategy. All of theseaspects are crucial to a companys strategic decision making. The level of understandingthat exists in these relationships will determine the success of a company. McDonalds is not making a one-time standardised global choice but it is striking tofind a balance. This is not a straightforward task, as identifying the balance betweenstandardisation and adaptation is a challenge and very difficult to achieve. The goals of reducing costs and complexity lead McDonalds to consider standardisation, whilecustomer orientation sways it towards adaptation. It is evident through the analysis thatMcDonalds is adapting its marketing mix elements in order to go in line with the externalenvironment. At the same time, it should be noted that the company is also standardisingwhen and where possible in its desire to achieve economies of scale and global uniformityand image.With respect to McDonalds internationalisation strategy, the companys effectivenessand profitability is obviously well supported by their strong competitive position andmarket share in their primary product market. Its international success is achieved by thecompanys strategy and tactics, which complement each other and work in harmony, providing the optimum return bounded by efficiency. The company is thriving as it is botheffective (doing things right) and efficient (doing the right thing).McDonalds portfolio of products is well managed and ensures the best fit between thecompanys strengths and weaknesses and for offsetting the threats found in its competitiveenvironment. In considering the strong competitive position of the firm in a highlyattractive market, it is suggested that McDonalds should protect its position (Mckinseymatrix). This can be achieved by concentrating efforts on maintaining its existing strength by investing to grow at maximum digestible rate. It is recommended that McDonalds continue this approach, that is: simultaneouslyfocus its attention on aspects of the business that require global standardisation and aspectsthat demand local responsiveness. When appropriate, processes should be standardised,however, operation in local markets necessitates the maintenance of the appropriate localflexibility.McDonalds is adopting differentiation and cost leadership strategies (genericstrategies). In terms of differentiation, the firm attempts to be diverse from its competitors by adding something to its product that will provide a unique value to its customers. 7.0 References 1) http://www.commondreams.org/views05/1103-23.htm. Last accessed on 12/04/2012 2) http://money.msn.com/now/post.aspx?post=d184c64e-c231-426c-bb2e-8935ebd3ee06. Last accessed on 12/03/2012 3)http://www.nytimes.com/2012/11/09/business/mcdonalds-reports-global-decline-in-sales.html?ref=mcdonaldscorporation. Last accessed on 12/03/2012 4) http://www.ibisworld.com/industry/global/global-fast-food-restaurants.html. Last accessed on 12/03/2012 5) http://research.stlouisfed.org/fred2/series/MOMCDO9URN. Last accessed on 13/03/2012 6) http://www.chch.com/home/item/12412-mcdonalds-hiring-day. Last accessed on 13/03/2012 7) http://ageconsearch.umn.edu/bitstream/44325/2/460.pdf. Last accessed on 13/03/2012 8) http://mcdonaldsteam3.blogspot.com/2010/05/mcdonalds-corp.html. Last accessed on 13/03/2012 9) http://mcdonaldsmis.blogspot.com/p/mcdonalds-is_04.html. Last accessed on 14/03/2012 10) http://en.wikipedia.org/wiki/McLibel_Case. Last accessed on 14/03/2012 11) http://en.wikipedia.org/wiki/McDonalds_legal_cases. Last accessed on 14/03/2012 12) http://www.mcdonalds.com.my/abtus/CSR.pdf. Last accessed on 15/03/2012 13) http://www.sustainer.org/dhm_archive/index.php?display_article=vn304mcdonaldsed 8.0 Bibliography http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html.Last accessed on 8/04/2012 http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/McDonald-s-Restaurants-Mission-Statement.htm. Last accessed on 8/04/2012 http://wiki.answers.com/Q/What_are_the_aims_and_objectives_of_McDonalds.Last accessed on 10/04/2012 http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/marketing-objectives.html#axzz2Prg92Wds. Last accessed on 10/04/2012 http://www.mcdonalds.com.pk/page/corporate-social-responsibility. Last accessed on 10/04/2012 http://www.mcdonalds.com.pk/page/corporate-social-resp